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Tahun Ajaran 2021/2022 Ganjil
170000 - Fakultas Ilmu Sosial dan Ilmu Politik
170010 - Sarjana
170610 - Sarjana Administrasi Bisnis
Manajemen Merek (P)
Topic 5
MENGUKUR EKUITAS MEREK
MENGUKUR EKUITAS MEREK
Mempelajari metode2 yang digunakan dalam pengukuran
ekuitas merek
Completion requirements
Mark as done
Click
PERT III_ EKUITAS MEREK.pptx
link to view the file.
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Kontrak Perkuliahan
Tata Tertib
Referensi
Definisi dan Perspektif Merek
Pre-course
Brand Elements dari Keller & Wheeler
Tugas kelompok: Ekuitas Merek
Ekuitas merek
Ekuitas merek
Pengumpulan Proposal Studi Perbaikan Manajemen Merek pada UMKM
Designing Marketing Program to Build Brand Equity
Learn from Starbucks Brand Equity
IMC to Build Brand Equity - Keller
Brand Extension
Destination Branding