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Course overview
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10. IMC to Build Brand Equity

Kode Prodi
170610
SKS
3
Kelas
P
Course start dateSunday, 15 August 2021
Course end dateSunday, 13 February 2022

Section outline

  • 10. IMC to Build Brand Equity

    • URL icon
      Learn from Starbucks Brand Equity URL
      Students must
      Mark as done

      Apa yang menyebabkan Starbucks bangkit dari penurunan revenue?

      Strategi apa yang dapat memperkuat ekuitas merek Starbucks?

    • File icon
      IMC to Build Brand Equity - Keller File
      Students must
      Mark as done

      Marketers need to evaluate marketing communication options strategically to determine how they can contribute to brand equity.
      To do so, marketers need some theoretical and managerial guidelines by which they can determine the effectiveness and efficiency of various communication options both singularly and in combination with other communication options