Content Analysis Methods (A)

Content analysis is one of the primary methods in the discipline of communication studies, aimed at systematically describing all symbols used in communication, including text, audio, visuals, and moving images. In this semester, students will learn about research design in content analysis, sampling procedures, category construction, intercoder reliability testing, data analysis, and writing content analysis reports in the form of scientific journal articles.

The philosophy of this course is “learning by doing,” meaning students are expected to conduct research directly by designing a study, performing coding, analyzing data, and writing a final report to be submitted to a national or international academic journal.