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Tahun Ajaran 2021/2022 Ganjil
170000 - Fakultas Ilmu Sosial dan Ilmu Politik
170010 - Sarjana
170910 - Sarjana Administrasi Bisnis PSDKU Pangandaran
Perilaku Konsumen (A)
6. Consumer Attitude Formation & Change
Consumer Attitude Formation and Change
Consumer Attitude Formation and Change
Chapter 6 buku Schiffman Consumer Attitude Formation and Change
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6. Consumer Attitude Formation Change .pdf
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Tata tertib perkuliahan
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Konsep Dasar Perilaku Konsumen
Buku Referensi
Review and Discussion on Questions Chapter 3 Consumer Motivation and Personality (Schiffman & Wisenblitt, 12th edition)
Latihan Persepsi Konsumen
Penugasan materi kuliah tamu
Neuromarketing - Knowing Why You Buy
Tugas Individu
Rancangan Kuesioner atau Panduan Wawancara