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Tahun Ajaran 2021/2022 Ganjil
170000 - Fakultas Ilmu Sosial dan Ilmu Politik
170010 - Sarjana
170910 - Sarjana Administrasi Bisnis PSDKU Pangandaran
Perilaku Konsumen (A)
6. Consumer Attitude Formation & Change
Neuromarketing - Knowing Why You Buy
Neuromarketing - Knowing Why You Buy
Silakan simak penjelasan tentang neuromarketing dari video tersebut
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Neuromarketing - Knowing Why You Buy
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Konsep Dasar Perilaku Konsumen
Buku Referensi
Review and Discussion on Questions Chapter 3 Consumer Motivation and Personality (Schiffman & Wisenblitt, 12th edition)
Latihan Persepsi Konsumen
Penugasan materi kuliah tamu
Consumer Attitude Formation and Change
Tugas Individu
Rancangan Kuesioner atau Panduan Wawancara