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Referensi utama yang digunakan untuk mata kuliah ini adalah:
1. Schiffman, Leon G & John Wisenbilt. 2015. Consumer Behaviour: Global Edition. Pearson Education.
2. Mothersbaugh & Hawkins. 2016. Consumer Behavior Building Marketing Strategy. Mc Graw Hill
3. Solomon, Michael R. 2018. Consumer Behavior : Buying, Having and Being . Pearson.